The new site - www.EatTurkey.com - features a completely redesigned homepage and primary landing pages. It also offers new areas of interest, including a monthly Foodservice Hot Plate featuring recipe collections and trends. The Foodservice section of the site, containing the Turkey Trendsetter, an expansive recipe database, and turkey preparation tips and tools, has been brought to the homepage for easier accessibility.

"We want visitors to EatTurkey.com to always have something new they can see when they log on, so we added an enormous amount of content up front that can be easily updated throughout the year," said Sherrie Rosenblatt, vice president of marketing and communications for the National Turkey Federation.