The meeting brought together representatives of Aviagen’s major L.I.R. distributors to provide them with the latest technical advice and tools in order to better service L.I.R. customers around the world.

Delegates spent two days listening to presentations, networking and building relationships. The topics discussed included updates on distributor markets and presentations on management of grandparent stock, importance of nutrition to flock performance and a session on breeder selection. Guo Jun, Hatchery Specialist Asia, gave an in-depth presentation entitled 'Bridges between Farms and Hatcheries'.

The event was well attended showing the popularity of the brand across different markets.

Dr Eugenio Rojas, Director of L.I.R. Operations said: “The establishment of the L.I.R. Technical Association is another demonstration of Aviagen’s commitment to the brand. The L.I.R. product is very well suited to the Asia and Middle East markets due to its outstanding performance in local conditions. For the L.I.R. brand to become even more successful it is vital that we work closely with our current distributors to highlight the excellent performance of our product. We hope to grow the distributor network and plan to hold similar events in the future.”

Bruce Evans, Regional Technical Manager Asia added, “One of the key parts of the meeting was the presentation on the role of the distributor. It is vital that Aviagen works closely with our distributors to ensure we provide the best possible service and support to L.I.R. customers around the world. This event provides the opportunity for our distributors and us to come together and share knowledge and information and learn from each other’s experiences.”

Dr Chin, managing director of Japfa India and VP for Japfa Comfeed’s International Division commented, “The event gave me an opportunity to receive the latest technical information about the L.I.R product. It is great to hear how committed Aviagen are to providing support on all the challenges their customers face and how they overcome them. I would like to express my sincere thanks to the Aviagen team for organising such a great event.”