VIV India 2010 to Boost India's Poultry Industry

INDIA - Animal husbandry accelerates its modernisation at VIV India 2010.
calendar icon 9 June 2009
clock icon 3 minute read

After a strong VIV India 2007 in Delhi, VIV will open its doors again in Bangalore, the so-called 'Garden City of the South' on 1 to 3 February 2010 at the Bangalore International Exhibition Centre (BIEC). The event is supported by CLFMA of India (Association of Livestock Industry).

Already two-thirds of the floorplan is booked or opted for. Ruwan Berculo, Project Manager VIV Asia-Pacific comments that this edition VIV expects a complete international presence, accounting for around 50 per cent of the total number of exhibitors and featuring country pavilions from France, Singapore, Italy and China among others. VIV India will focus on innovative and important solution providers for the Poultry, Aquaculture and Dairy markets in India and neighbouring countries.

The second edition of VIV India 2010 was officially launched across India in April by Mr Berculo, Project Manager VIV Asia-Pacific, VNU Exhibitions Europe and K.V. Rajeevan, Project Manager VIV India, Inter Ads Exhibitions India. The launch meetings, at Bangalore, New Delhi and Mumbai, proved to be very effective and witnessed the presence of the industry majors and officials from the Government of India.

When asked about the reason for choosing Bangalore as a location for the exhibition, Mr Berculo said: "Bangalore is a focal point with good connectivity to Andhra Pradesh, Tamil Nadu and Maharashtra. This belt covers more than 60 per cent of the poultry market in India. Bangalore is centrally located by the Indian coastal belt comprising the states of Kerala, Tamil Nadu, Andhra Pradesh, Orissa, West Bengal and Maharashtra."

Theme focus of VIV India 2010 includes:

  • Prevention: animal disease control, animal welfare
  • Efficiency: production, optimisation, feed systems, optimising cost control, and
  • Processing: meeting consumer demand for food safety

The main sector focus of VIV India 2010 will be:

  • Poultry: India is the fourth largest market worldwide with growth expected up to US$11.3 billion by 2015
  • Aqua: India is the second largest market worldwide; and aquaculture contributes 1.5 per cent to the gross domestic product (GDP), and
  • Dairy: India is number one country for milk production and growth expected to be $83 billion by 2015.

With quality as its key driver, VIV India 2010 has the best ingredients to effectively support both newcomers and current players in achieving their marketing objectives for Poultry, Dairy and Aqua businesses in India, say the organisers.

Further Reading

- You can find out more about VIV India 2010 by clicking here.
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