Poultry Corporation to Deliver Quality Products

by 5m Editor
25 August 2009, at 10:44am

KERALA, INDIA - The Kerala State Poultry Development Corporation (KSPDC) is planning to start a restaurant at its processing unit at Pettah in Thiruvananthapuram, Minister for Food and Civil Supplies C. Divakran has said.

He was speaking after inaugurating the test launch of KSPDC’s new product under the brand name ‘KEPCO Marinated Chicken’ in the state on Saturday.

Mr. Divakaran said the corporation was also planning other new and innovative schemes as part of its effort to deliver quality products to consumers.

"The State government wants the corporation to monopolise the poultry meat market in the State like the Kerala State Beverages Corporation which has monopolised the liquor market in the State.

We will also be supporting and providing employment opportunities to poultry farmers as part of meeting this objective," he said.

Mr. Divakaran flagged off the second KEPCO Mobile Sales unit of the city, according to The Hindu.

V. Sivankutty, MLA, Mayor C. Jayan Babu, Corporation health standing committee chairman G.R. Anil and Animal Husbandry Department Director in-charge R. Vijayakumar were present.

KSPDC chairperson Kamala Sadanandan said the corporation was planning to launch more sales vans in different parts of the city following the good response from the public. "There are also plans to start mobile units through sales bikes fitted with freezers which will cater exclusively to consumers in residential complexes and apartments. KSPDC also proposes to start more processing units and chicken parlours," she said. KSPDC managing director V. Sunil Kumar said the corporation was looking forward to public response to its marinated chicken product. "We are willing to change the recipe of the masala used in the product based on the responses. We are planning to market this product commercially in a month," he said.