Meriden believes that providing innovative, high quality products backed by an enthusiastic experienced team of experts in various fields results in complete customer satisfaction and loyalty. As a mark of reassurance to both staff and customers, Meriden introduced the commitment stamp last year. It has now been integrated across the organisation and serves as a reminder and verification of the core values of the animal health company.

Stephen Harris, Managing Director, said: "We would like our customers to recognise that they are at the heart of everything we do and that we do our utmost to be the best provider of natural products to enhance animal health, enabling the agricultural industry to economically produce safe healthy food."

Meriden Animal Health has been expanding in response to consumer demand for natural and reliable products. In the last six months, new staff members have been appointed into customer-supporting roles to ensure high quality customer service can be consistently provided. Over the last 20 years, Meriden has grown, thanks to the loyalty of their customer base. In response, they have expanded in order to guarantee the satisfaction of both existing and potential customers.

As part of the commitment strategy to safe and natural solutions, Meriden is about to launch the next generation of toxin binder, Fusion®. It is well documented that globalisation has increased the mycotoxin problem in animal feeds. Mycotoxins can cause numerous disorders and diseases, which sometimes prove to be fatal in animals, a clear indication of the potential dangers associated with mycotoxins. Meriden has recognised this and the more critical need for a unique combination toxin binder to help solve these issues.

According to Meriden, Fusion is a unique combination toxin binder for all types of animal feeds and this highly anticipated product is set to revolutionise the toxin binder market and will be launched at the beginning of March 2010.