The seminar covered many key issues, such as feed physical quality, disease prevention and environmental management that have been raised by Turkish customers over the last few months.

During the two-day event, the 88 delegates from 35 different poultry companies and a number of research institutes, were given presentations from members of the RBA, and Aviagen's regional Ross teams, as well as guest speakers on subjects such as maximising chick yield, the effect of feed physical quality on broiler performance, control of floor eggs, ventilation, markets of today and the future, regional technical support and salmonella control.

Ali Yavuz, Technical Operations Manager, Ross Breeders Anadolu, said: "I am delighted with the success of our customer seminar. We invited every single company, from the large integrations to the smallest, non-integrated companies, with the aim to explain the Ross 308 performance that can be achieved with good management. Our overall aim, as always, was to add value to our customer operations.

"Ross Breeders Anadolu has a unique approach to the organisation of our seminars in that we talk to our customers before we have the meeting and decide together which subjects will be addressed. By working this way, we can enjoy an interesting forum for discussion of technical subjects and learn from each other, planning for the future and ensuring we maximise the performance of Ross stock."

Mr Bahadir Öztürk, Erpiliç added: "First of all, it was very good approach by RBA that they called us to identify the subjects. We do not consider RBA as a supplier but as our solution partner. Subjects such as ventilation, salmonella and feed physical quality are very useful and practical. It was very good to attend a meeting where nobody is trying to sell anything to you – only explaining what the practical solutions are. I would like to take this opportunity to thank RBA very much for their organisation, amazing hotel and, most importantly, hospitality."

Michael Garden, Business Manager for Turkey, Middle East and Africa, summed up the Aviagen input: "It is important that we support our customers and this annual seminar is an integral part of this. The seminar helped to enhance customer relationships and provided relevant, up-to-date and proven technical advice. The feedback we received was all positive and the customers emphasised that they were very impressed with the invaluable meeting and are already looking forward to future events."