The latest figures released by the Australian Bureau of Statistics (ABS) regarding chicken meat production suggest that Australians' consumption of chicken has grown to a staggering 43.9kg per capita in 2010-11. This figure is well ahead of its nearest rival (beef) and only marginally short of total red meat forecast consumption.

Dr Andreas Dubs, Executive Director of the Australian Chicken Meat Federation (ACMF) commented: "The chicken meat industry is going from strength to strength. We have experienced substantial growth for the past five decades and the latest statistics show a continuing increase in consumption. On the basis of these most recent statistics, we forecast chicken meat consumption to increase to 46kg by 2015-16 and easily exceed total red meat per capita consumption before 2020."

Chicken is an excellent source of protein and is a healthy option for the whole family, including those watching their weight. Skinless chicken is not only low in fat; it also provides us with many essential vitamins and minerals, including niacin and selenium.

Dr Dubs added: "Chicken ticks all the boxes for today's health conscious consumer who also looks for great quality, taste and excellent value. The fact that chicken continues to remain a versatile family favourite must also be a contributing factor to the latest consumption statistics."