Egyptian Firm Hatches into Kenyan Poultry Market

KENYA - Wadi Group, an Egyptian agri-business firm has announced plans to enter the Kenyan poultry market, with the establishment of hatcheries in several semi-arid regions.
calendar icon 19 August 2013
clock icon 3 minute read

According to Kenya's CapitalFM, speaking during the African Food Security Conference in Nairobi, Wadi Group Chief Executive Officer, Tony Freiji, said the investment will see Kenyan poultry farmers in semi-arid and arid counties receive specialised training in best poultry-rearing practices to meet local demand for high-quality animal proteins as well as produce for export.

"We know the Kenyan government is very keen and serious in putting the necessary measures and fundamentals for achieving food security by providing fast-growing, disease-free day-old chicks, as well as well-balanced feed for a solid and profitable poultry industry," Mr Freiji said.

Wadi Group said it hopes to start operations in Kenya by April next year to provide local farmers with high-quality breeding stock by setting up state-of-the-art poultry farms and incubation facilities, provide high-quality feed and advanced technical services. This is expected to increase productivity, make poultry farming more profitable and spur economic growth in semi-arid counties.

Among areas targeted by Wadi Group include Mombasa, Mogotio, Kwale and Garissa.

Wadi Group has been a key player in the development of the poultry industry in Egypt where it has been in operation since 1984. It has also set up operations in Lebanon, Syria, Jordan, KSA and Sudan from scratch on a fast track, by expanding vertically and horizontally in other industries that serve the poultry sector.

Over the years, Wadi Group has acquired the capacity and expertise in moving poultry consumption in arid countries from subsistence to industrialisation in more than six countries.

In those countries, Wadi Group has played a major role in educating the farmers through their free veterinary and husbandry services, which empowered them to develop their own poultry enterprises and grow to profitability. Wadi Group has interests in other poultry farming related ventures such as manufacturing of chicken feed, cooling pads, grain handling, and logistics among others.

"Food security is a legitimate right for every developing country; you neither have to be timid about it nor intimidated by pressure upon you," concluded Mr Freiji.

While in Kenya, the Wadi Group delegation will also meet senior officials at the ministries of Agriculture and Industrialisation and Enterprise Development, the Investment Authority, as well as the Veterinary Authority.

They will also meet County Governors for Marsabit, Mogotio, Garissa, Isiolo and Kitui to establish the legal and other logistical requirements for rolling out operations.

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