Established for over half a decade, Petersime’s comprehensive Distributor Network offers global support for its technology. The international delegates represented over 100 countries.

“The goal of the seminar, titled ‘Delight (y)our customers’, was to look back on recent innovations and look forward towards 2025 with a preview of future developments. We also did some joined-up thinking to discover the future needs and expectations of our customers and to find out how we can meet these expectations. Our goal is to grow towards 2025 and to delight our customers.” said Michel Declercq, Managing Partner of Petersime.

Two keynote speakers delivered their view on future developments in the poultry industry. Nan-Dirk Mulder from Rabobank has advised and participated in projects on all continents of the world and is a regular speaker at conferences and seminars. He covered the industry from an international perspective. Patrick Claeys, President of Aviagen Europe, has worked in the poultry breeding industry throughout his entire career. He shared his vision of the poultry industry today and tomorrow from the perspective of a broiler breeding company.

As part of the Seminar, the agents and distributors, together with Petersime participated in different workshops and discussed how they can keep maximizing profit for their customers today and in the future. On top of that, it was an excellent opportunity for Petersime distributors and area sales managers to exchange information and experiences in the field.

Aquilino Natividad, Distributor Mexico, stated: “The seminar gave us very useful information about the must-know changing dynamics of the industry for the upcoming years, which gives us confidence that this industry will keep growing in a very positive way. It also allowed us to strengthen relationships with Petersime employees and distributors from all over the world”.