VIBRA Group aims for excellent results with Petersime

Maximising the genetic potential that’s inside the eggs, delivered by their own breeding activities. That’s what VIBRA Agroindustrial, one of the market leaders in poultry breeding and production in Brazil, is striving for.
calendar icon 2 September 2018
clock icon 4 minute read

Incubation plays a crucial role to unlock this genetic potential. For that reason, they have invested in qualitative equipment for their hatchery in Coronel Vivida, Parana. No less than 62 Petersime BioStreamer™ HD incubators will do the job. By mimicking nature, these setters and hatchers will get the most out of the eggs and deliver the best performing chicks.

However, the hatchery manager’s expertise will always be indispensable. The better you know your equipment; the better your hatchery’s results will be and the longer the machines will provide you with peak performance. This is where Petersime’s services and training programmes come in handy.

Founded by a family-run group of entrepreneurs

The history of VIBRA Group goes far beyond its more than 25 years of existence. This innovative organisation is the result of an entrepreneurial family starting their activities in agriculture in 1934. This turned out to be a howling success. As a result, its partners and managers have been a global reference in aviculture and food production since 1970.

Today still, VIBRA Group aims to be recognised for producing food and parent stock with excellence. The company operates in two segments, directly linked with its production chain: the genetic multiplication of Agrogen and Cobb parent stock on the one hand, and the production and commercialisation of chicken meat with brand names nat. and Ávia on the other hand. This way, they have a total control of the entire production chain, which ensures an optimal product quality.

The hatchery: a crucial part of the value chain

They believe the hatchery is an extremely important part of the process, as it is responsible for approximately 40% of the chicken’s life. In the 21 days of incubation, they are committed to maintain all genetic potential that’s embedded in their product. That’s why having the best equipment and keeping in line with the latest trends and developments makes sense.

From left to right: Luis Duarte, Robson da Silva, Douglas Oliveira, Josemar da Rosa, Robson Silvestrini

Hatchery Manager Robson da Silva states: “Thanks to the cooperation with Petersime, we already improved our hatch rates and chick performance. Now we are working together with their experts to tackle other challenges so we can achieve our main goal and improve our chicken breeding rates as well.”

“What’s really satisfying about our partnership with Petersime is knowing that we have the potential to continuously improve our incubation processes and technologies. The company pays attention to the latest trends in the market and constantly aims to improve the equipment.”, Robson da Silva continues.

He is convinced that investing in new technologies is essential to simplify incubation processes adapted to the needs of the genetics of the chicken breed. According to him, this project perfectly fits the culture of the VIBRA Group: “Making it better is our way of doing it”.

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