“Hy-Line’s initiative to provide valuable resources in the most efficient and accessible manner directly relates to the profitability of our customers,” said Gustavo Wassermann, Commercial Director. “The updated platform is more visual, practical, and detailed to provide valuable answers and guidance to the management of Hy-Line varieties in order to achieve the highest genetic potential.”

The new format of online guide system contains Hy-Line’s resourceful content and information for each variety with more flexibility and accessibility features. Users can still print the complete management guide documents. The system now allows users an advanced search of key words or phrases, that direct you to the specific pages or topics that are needed. In addition, more digital resources are available such as how-to videos and customer testimonials within each section.

“The management guides bring a wealth of information based on R&D, flock performance and technical experts’ tips and advice to show and direct Hy-Line flock management to excellence,” said Wassermann.

Technical Updates will also be displayed in the new online management guide system. This provides a faster distribution of important updates to our customers with the capabilities to view and print as needed.

Hy-Line Brown variety management guides are the first versions available with the new system in English, Spanish and Russian. Users can expect our other five varieties to be launched in several languages soon.