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ProPhorce™ SR – global market leader in tributyrins for animal nutrition – celebrates its 10-year anniversary

7 October 2021, at 3:46pm

This quarter, Global feed additives producer Perstorp, will celebrate 10 years of commercial application of pioneering tributyrins solution ProPhorce™ SR in animal nutrition. ProPhorce™ SR quickly became one of the company's star products to support gut health and performance. The innovative application of the esterification process ensured odorless butyric acid that is released where it is of most benefit to the animals. To mark the occasion, Perstorp is organizing a series of activities to celebrate and commemorate the product’s accomplishments throughout the decade.

A proud pioneer

ProPhorce™ SR is the pioneering tributyrin solution that revolutionized the market; over the course of a decade, it has become one of the weapons of choice to support gut health and performance, with more than 20 billion broilers treated and used in more than 50 countries worldwide.

“I’m happy that we have been able to help so many customers around the world improving their performance thanks to the application of ProPhorce™ SR.” says Geert Wielsma, Vice President Sales EMEA & Americas and former development team member for ProPhorce™ SR. “We are about to finalize a new production line in our Dutch feed additives production plant that will facilitate the next decade of growth for our tributyrin solutions.”

Looking back and looking forward

This year marks a double celebration for the company as Perstorp is turning 140 years. That’s 140 years of thinking about the future and developing smart solutions to advance everyday life in an ever-changing world. One molecule can change everything, and it is under that premise and following focused innovation as its core value, that ProPhorce™ SR was born.

“When the concept of ProPhorce™ SR was born and we did our first animal trials, we knew we had something very special in our hands. Feed producers in over 50 countries are using ProPhorce™ SR nowadays with more than 50 trials ran all over the world. Results can be summarized with 2 words, efficacy and reliability. We would like to thank our customers for the loyalty and the trust they have placed in the company and in ProPhorce™ SR during these 10 years, they motivate us to continue providing the market with innovative solutions for the decades to come”. says José Maria Ros, Global Technical Manager.