Beyond Meat cuts annual revenue forecast

Demand for faux meat slowing
calendar icon 9 August 2023
clock icon 1 minute read

Beyond Meat trimmed its full-year revenue forecast on Monday, warning that demand for its plant-based meat products was slowing with no signs of recovery, reported Reuters.

Shares of the company fell 4.5% in extended trading after missing second-quarter revenue estimates.

Bogged down by inflationary pressures, customers are altering their daily requirements and opting for lower-priced animal protein over healthier alternatives such as plant-based products.

This, coupled with increasing competition from rivals Tyson Foods and privately owned Impossible Food Inc has eroded Beyond Meat's market share in the plant-based meat category.

Beyond Meat has been "testing" price cuts to offer the company's core products at a price point that is at or below their animal protein equivalent.

The company forecast 2023 revenue between $360 million and $380 million, compared with its prior projection of $375 million to $415 million.

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